INTRODUCTION

Mammafiore UK - trading as Mammafiore - is committed to protecting your privacy and the personal data entrusted to us in line with data protection laws and regulation applicable to the United Kingdom, including the UK General Data Protection Regulation (GDPR), Data Protection Act 2018 (DPA) and EU GDPR.
To reassure you that we take our obligations to protect your personal data seriously, this Privacy Notice and Cookie Policy sets out the ways in which we process, share, retain and protect your information, alongside your rights as the data subject, and how you can raise a complaint if you feel we have not treated your personal data responsibly.

In this Privacy and Cookies Policy, you will find all relevant information applicable to our use of our users' and customers' personal data, regardless of the channel or means (online or in person) that you use to interact with us.

• If you would like information about how we use cookies and similar devices that may be installed on the terminals of our customers and users, we recommend you consult the Cookies Policy.
• We are transparent about what we do with your personal data, to help you to understand the implications of the way in which we use your data, and the rights you are entitled to in relation to your data:
o We permanently make available for you all the information included in this Privacy and Cookies Policy, that you can check when you consider appropriate, and in addition
o you will also find further information on how we use your data as you interact with us.
• These are some terms we regularly use in this Privacy and Cookies Policy:
o When we speak about our Platform, we refer, in general, to any of the channels or means, digital or in person, you may have used to interact with us.

WHO IS THE CONTROLLER OF YOUR DATA?
Your data controller is:
Mammafiore UK, company currently operating in The UK. Postal address: Unit 31, Perivale Park Horsenden Lane South, Greenford UB6 7RJ London.
WHY DO WE PROCESS YOUR PERSONAL DATA?
Depending on the purpose for which we process your data from time to time, as explained below, we need to process one or other data, which will in general be, depending on each case, as follows:
▪ your identity data (for example, your name, surname, image, language and country from which you interact
with us, contact data, etc.);
▪ connection, geolocation and/or browsing data (for example, the location data, the device identification
number or the advertising ID, etc.);
▪ commercial information (for example, if you have subscribed to our newsletter),
▪ information about your tastes and preferences.
We may collect information passively, as we may use tracking tools like browser cookies and other similar technology on our Platform and in communications we send you.
3. To meet requests or applications that you make through the Customer Support channels
- We only process the personal data that are strictly necessary to manage or resolve your request or application.
- If it is available and you choose to communicate with Customer Support through the chat service of a social network or another collaborator, some of your personal data such as your name or user name, will be imported from your social network or collaborator account. Also, bear in mind that the data you submit on this service will be available to your social network or collaborator and subject to their privacy policies, therefore We recommend you to review your privacy settings and to read the social network or collaborator privacy policies to obtain more detailed information about the use they make of your personal data when using their services.

- If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription, including to send customised information on our products or services through various means (such as e-mail or SMS).
Accordingly, please take into account that this data processing implies analysis of your user or customer profile to establish your preferences and therefore which products and services are most fit to your style when sending you information.
Remember that you may unsubscribe from the Newsletter at any time without cost through the "Newsletter".
- Show you ads on the Internet which you may see when visiting websites and apps, for example, on social media. The ads you see may be random, but on other occasions they may be ads related to your preferences.
- Data enrichment: When we gather your personal data from a variety of sources, we may consolidate them under certain circumstances for the purpose of improving our understanding of your needs and preferences related to our products and services (including for the purposes of analyses, generating user profiles, marketing studies, quality surveys and improving our interactions with our customers).
- To disseminate in the Platform or through our channels in the social networks photographs or pictures that you shared publicly, provided that you expressly give us your consent for the purpose.

5. Analysis of usability and quality to improve our services
If you access our Platform, we inform you that we will treat your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with our Platform and with the actions we implement on other websites and apps, so we can improve them. In addition, we occasionally perform quality surveys and actions to know the degree of satisfaction of our customers and users and detect those areas in which we may improve.

HOW ARE WE LEGALLY PERMITTED TO PROCESS YOUR DATA?
The legal terms on which we are permitted to process your personal data also depends on the purpose for which we process them:

1. Customer Support
- We consider that we have legitimate interest in answering the requests or queries raised by you through the existing different contact channels. We understand that the processing of these data is also beneficial to you to the extent that it enables us to assist you adequately and answer to the queries raised.
- When your request is related to the exercise of your rights on which we inform you below, or to claims on our products or services, we are legally permitted to process your data for compliance with our legal obligations.

2. Marketing
- We are legally permitted to process your data for marketing purposes due to the consent that you give us, for example when you accept receiving customized information through multiple channels, when you configure it in the privacy settings of your device, when you consent through the cookies settings or when accepting the legal terms and conditions to participate in a promotional action or to publish your pictures on the Platform or on our social networks' channels.
- To offer you personalised services or to show you customised information, whether on our Platform or those of third parties, as well as to engage in data enrichment, we consider that we have a legitimate interest to conduct a profiling with the information that we have about you (such as your browsing or preferences) and the personal data that you have provided us, such as the age range or language, since we understand that the data processing of these data is also beneficial to you because it allows you to improve your user experience and access the information in accordance with your preferences.
3. Analysis of usability and quality
We consider that we have a legitimate interest in analysing the Platform usability and the user's satisfaction degree, since we understand that that the processing of these data is also beneficial for your because the purpose is to improve the user experience and provide a higher quality service.

HOW LONG WILL WE KEEP YOUR DATA?
The time for which we will keep your data will depend on the purposes for which we process them, as explained below:
1. Customer Support: We will process your data for the time necessary to meet your request or application.
2. Marketing: We will process your data until you unsubscribe or cancel your subscription to the newsletter. Likewise, we will show you personalised ads until you change your device, browser and/or cookies settings so that permission to do so is revoked. If you participate in promotional actions, we will keep the data during a six (6) months period from the end of the action.
3. Analysis of usability and quality: We will process your data occasionally for the time during which we proceed to carry out a specific quality action or survey or until we anonymise your browsing data.

Notwithstanding the fact that we will process your data for the time strictly necessary to achieve the purpose in question, we will subsequently keep them duly stored and protected for the time during which liability may arise for their processing, in compliance with legislation in force from time to time. Once each of the potential actions is timebarred we will proceed to delete the personal data.

DO WE SHARE YOUR DATA WITH THIRD PARTIES?
To achieve the purposes mentioned in this Privacy and Cookies Policy, we must give access to your personal data to entities of the Mammafiore Group and to third parties that provide us with support in the services that we offer your, i.e.:
▪ technological and analytical service providers,
▪ providers of customer support related services,
▪ service providers and collaborators related to marketing and publicity, such as advertising agencies, advertising partners or social media that in certain cases may act as joint controllers.

WHAT ARE YOUR RIGHTS WHEN MAKING YOUR DATA AVAILABLE TO US?
We undertake to keep your personal data confidential and to ensure that you may exercise your rights. Bearing that in mind, we Joint Controllers have agreed that you may exercise your rights free of charge by writing us an email to a single e-mail address (london@mammafiore.eu), simply informing us of the reason for your request and the right that you wish to exercise. If we consider this necessary to be able to identify you, we may request you to provide a copy of a document evidencing your identity.

In addition, we may offer you with the possibility to exercise your rights and setting your privacy preferences when using some of our services, or by making available specific channels within our Platform.
In particular, notwithstanding the purpose or legal basis we use to process your data, you have the following rights:
• To request that we erase your personal data to the extent that they are no longer necessary for the purpose for which we need to keep processing them, as we have explained above, or when we are no longer legally permitted to process them.
• To request that we cancel or limit the processing of your personal data, which entails that in certain cases you can request us to temporally suspend the processing of the data or that we keep them longer than necessary.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw such consent at any time. Some of the circumstances in which you may withdraw your consent are detailed in section 2 where we explain for which purposes we process your data.

Should you not wish us to send information to third parties to show you ads, you can do it through several means such as changing your preferences on your device changing your preferences on your device, browser and/or cookies settings, reviewing the privacy policies and settings of the social media sites on which you have profiles or sending us an email to the above mentioned email address informing us of your request.
When we are legally permitted to process your data due to your consent or to for the purposes of a contract, as explained in section 3, you will also have the right to request the portability of your personal data. This means that you will have the right to receive the personal data that you made available to us in a structured, commonly used and machine-legible format, to be able to transmit them to another entity directly without impediments on our part.
In addition, where the processing of your data is based on our legitimate interest, you will also have the right to object to the processing of your data.

CHANGES TO THE PRIVACY AND COOKIES POLICY
We may amend the information contained in this Privacy and Cookies Policy when we consider this appropriate. Should we do so, we will notify you by various procedures through the Platform (for example, through a banner or a pop-up), or we may even send you a notice to your e-mail address when the change in question is relevant to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from ay service or functionality. In any case, we suggest you to review this Privacy and Cookies Policy from time to time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will always find it as a permanent point of information on our Website.