Birra KBirr is a Neapolitan craft beer created by entrepreneur Fabio Ditto, who aimed to produce a beer deeply rooted in Naples’ cultural identity. The name KBirr comes from the Neapolitan expression “che birr”, capturing the city’s lively and passionate spirit. Brewed using an artisanal method, unfiltered and unpasteurised, KBirr expresses the heart of Naples through its flavours, labels and distinctive character.